Our successful missions
Fekkai
E-COMM
Strategy, product development, analytics
By gathering data from over 120K customer reviews, we discovered a need to shift the chemical makeup of Fekkai haircare products in order to address a wider array of user concerns and remain relevant with data-informed marketable ingredients. By suggesting the inclusion of clean ingredients, we were able to inform Fekkai product formulations and provide them with a competitive edge in the beauty space.
top-selling
E-COMM SKUs
hair concerns + product remedies
performance ingredients
product
suggestion quiz
IDENTIFIED
PINPOINTED
DETERMINED
BUILT
Flutterwave
MOBILE
Performance marketing, growth modeling, strategy, product
We launched this fintech company’s peer-to-peer payments app, Barter, throughout Africa, and implemented a growth strategy for their core business, Rave.
​
40
APP INSTALL RATE
%
ACCOUNT REGISTRATION
12
%
Purchase airtime and pay your bills.
Send money to people around you.
Limitless virtual dollar cards.
Useful data and analytics on your spendings.
Rootine
E-COMM
Performance marketing, growth modeling, strategy, CRM
We worked with this hybrid tech-lifestyle brand and their scientists to build a customer base, and offered free DNA testing prior to the launch of their personalized daily vitamins. As Rootine’s marketing team, we prepared the brand for launch and created their go-to-market plan.
50
NEW USER WEB TRAFFIC
6k
EMAIL DATABASE
2
SUBSCRIPTIONS
%
x
%
NexTravel
B2B SaaS
Content marketing, conversion rate optimization, CRM, analytics, strategy
Acting as an interim head of marketing for NexTravel, a corporate travel management company, Constellation increased conversions and grew its customer base without making a single in-house marketing hire.
3
ANNUAL BOOKING RATE
x
Access great deals in their global inventory.
Keep your favorite loyalty points.
Manage trips and receipts in one place.
HelloAva
E-COMM
Conversion rate optimization, CRM, content marketing
Constellation acted as an interim head of growth to acquire new users and improve the activation rate. We optimised the personalized quiz and landing page, and ran Facebook ads to drive onboarding.
200
SITE TRAFFIC
NEW USERS
600
+
49
ACTIVE USER CvR
%
%
